Yes, I believe it does. Social media is an essential and vital part of your business because its where your clients and your competition are hanging out when they are online. It’s a tremendous opportunity for you to interact with new and old customers, increase your sales, establish your brand, introduce a new product or service and improve customer loyalty.
However, I think that we sometimes overcomplicate our business and put too much pressure on ourselves. That we need to be on every social media platform and post and go “Live” every day. No, you do not, and if social media is making you feel overwhelmed, unhappy or stressed then take a step back and press the pause button.
I feel that our approach to social media has changed over the years, which is a good thing. Nowadays, we are aware of the effects on our health and well being if we use social media in an unhealthy way.
In the beginning, it was a lot about getting likes and a considerable following.
How did it make us feel?
Overwhelmed, not good enough and stressed.
I used to think that I had to hustle and create and post content all the time and be on every single platform. It didn’t work.
Don’t get me wrong, I love to create content and write, but we can’t be on social media 24/7, we have a life and responsibilities in the “real” world.
I decided to change my strategy, and I realised that it’s better to be consistent on one or two platforms, and share content that authentically represents me and my business.
I came to the conclusion that I didn’t have to spend so much time creating graphics – I could just ‘document’ and share behind the scenes of my business which doesn’t have to be perfect. It created an enormous shift for me and my approach to social media.
So start with one platform and don’t put too much pressure on yourself.
Document and share what feels good, and always remember that people buy into how you make them feel, and not what you sell.