I began creating websites back in 2006. Mainly for myself and my photography, writing and spiritual work, I love research, and I spent many hours researching businesses, how they started and evolved.
In 2007 when I was living in Denmark, I sent one email to a venue in Europe – and it created an opportunity for me to travel to Iceland, stay in a lovely hotel for free, attend a business meeting and pitch my idea.
Then social media happened, and I was blown away by the networking opportunities and connections you could create worldwide. I started with MySpace, and MySpace was an excellent platform to showcase your art and music.
Back then, my passions were photography and live music, and I helped musicians set up their online platforms and taught them how to use the platform.
Later Facebook made an entrance as well as Twitter and Instagram. Twitter was my favourite platform.
I realised that social media was here to stay, and I dived into the different platforms and learned how to create content, find people in my niche and be sociable.
Nowadays, we have more competition, but the fundamentals are the same; marketing is about connecting with people and sharing your story.
I have worked with social enterprises, a gardening business, spiritual entrepreneurs, and a farm shop.
In 2010, I relocated to the UK, based in Hertfordshire; however, since the world has changed and we are getting used to connecting online, location is no longer an obstacle for working together